Digital Marketing Essentials

Are you a small business owner or a start-up looking to find out more about how to use digital marketing to promote your business? It can be daunting if you don’t have any experience in this area but at the same time, digital marketing has never been such an integral part of launching and maintaining a successful business.

When people want a product or a service, one of the most common ways for them to find that service is online. Even if they go into a shop to make the actual purchase, they will do online research to find out more information prior to this. So any businesses that do not have a strong digital marketing strategy will be immediately missing out on potential business leads.

However, taking those first steps into the world of digital marketing can be nerve-wracking and at times really confusing. Should you pay a team of experienced marketers to help you out? How much should you be willing to pay? Are there cheaper options available? When you have a limited budget you have to get that balance right between what you can achieve yourself and what you need help with.

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Websites

Starting off with websites, how much you spend on this can range from nothing to thousands of pounds. However, if you are a small business with a small budget then you will be looking for solutions at the lower end of the available options. So you might be interested in free hosting providers to do this. Or if you need something a bit more professional, maybe you will be better suited to a shared hosting plan. You can get hold of a basic package for less than £2/month which will give you the basic foundation to get started.

Then you have to think about the set up of the website. Are you comfortable with setting up a website using the tools that the host provides or are you going to need some assistance with it? Web developers can be expensive so sometimes you are better to try and learn the basics yourself or perhaps there is someone else within the company with a good technical background.

Social Media and Email Marketing

Having a website alone will not generate as much traffic and conversion potential as having a range of different marketing techniques. Social media is a very popular way to attract followers and it is free to set up a business page on sites like Facebook and LinkedIn. It does take up a fair amount of time to create regular, high quality content so again, you might want to look at whether you pay someone to do this or do it yourself. Getting up to speed with latest social media trends can take time, so sometimes paying a freelance social media expert to do a few hours each week could work out better than doing it yourself.

Email marketing is also a very effective way to promote your business and services so make sure you have a strong email marketing strategy as well.

Remember that social media and email marketing should be used in conjunction with your website to drive more traffic. However, obvious plugs for your business will not impress, you need to get creative and ensure that you are appealing to something that followers and email recipients will find of use.

Video Marketing

Video marketing is fast becoming the channel that marketers are putting most of their marketing efforts into. And the beautiful thing is, creating and editing videos has become easier with the technology that we have at our fingertips. Anyone with a smartphone can create a basic video or share a live stream. As long as you have a good idea of the type of video content that will convey your business in a professional way, you could really benefit from video marketing. Again, there are freelancers that can help you to create an engaging video if you don’t know where to start with this.

Book impersonators: Make some best inclusions in your occasions

When you are organizing some events, you want that they are able to attract the attention of all your guests. However, you may need to include something interesting that is liked by the people. Impersonators can prove to be some of the most ideal entertainers for your events. Entertainment is the most important ingredient of the gatherings that you are arranging. There can be many things that an entertainer can add up to your event. Therefore it can be something great to book impersonators for your parties and gatherings.

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What will an impersonator do?

An impersonator is basically a person who will imitate or mimic a person or a character to entertain the audience. This is usually done for celebrities. Therefore, when you are arranging a small budget gathering, an impersonator can boost up the environment with the touch of the most popular celebs. Almost everyone likes to witness some exotic and perfectly performed shows by their favorite celebrities whether musicians or other artists. Thus if you are thinking to book impersonators for the party next week, then you are going on in the correct direction.

There are many more things that will come attested with the performances and will fill in the day. It will include everything that you expect the occasion to be like.

Here are some benefits when you have impersonators in your event:

Make it engaging: If you have no interesting activities in your parties or events, then it might get boring for the guests there. When you have some shows like this, you will be able to make the time engaging and make it interesting for the ones attending it. This way the guests will feel engaged, and they will not try to run away from the event before it ends. You can make it actually enjoyable with impersonators.

Add some laughter and surprises: some comic and gaming shows in the parties can make it even beautiful. After all, these events should be set in ways that can make the people forget all tensions of their routine. Some moments of laughter can be the best to bind people together in the bonds of happiness.

A personalized event: you will be able to set up an event that is personalized with some of the best activities for the ones attending it. This can give the best finishing touch to the special occasion you are sharing with others. This is not only memorable for you but also the ones you have invited.

Some moments of relaxation: Some music shows or acts can be the best to involve some relaxing and chilling moments in your parties official gatherings. This is something different you can do to make your occasions different from others.

Thus when you choose to book impersonators for your parties or other occasions, you are planning for some best involvements in the event you are going to host. At the present time, it is also not difficult to do anything like this. Therefore, you can easily arrange an event that is going to take away the attraction of all.

The most convenient option to restore deleted file

You store many things in your daily life and this storage is done in different ways, which can be in physical form, digital form, compressed form etc. If we take an example, if store information on piece of paper, then it is the physical and if it is stored in an electronic device then it is the digital form. The most common way to store data is in the digital form. There is no surety of this data to be safe at all times of use. There are various possibilities that this data can be damaged or lost completely. These possibilities occur from various factors like hacking, crashes, viruses, malwares etc. To make sure that the important data is safe from these factors one has to take some actions to ensure that safety.

One of the most convenient and safe options from different softwares is the EaseUS free data recovery software. This software can be used by a layman and no experts are required to perform the task of recovery through this software. There is no cumbersome or a long process to do such a thing. The external factors to which the device is vulnerable to are hacking, physical damage, virus attacks, malwares, etc.


Why a convenient option for data users?

The reviews of this software are very positive that the users give. There has been a lot of effort that is put in to create this software to it best possible use due to which it has been successful to fulfill its objective and is highly demanded by different companies whether of any kind.

Some of the advantages are :-

  • Ease of availability on the internet
  • Easy to download, install and launch
  • Compatibility with most operating systems like windows, IOS, android.
  • Regular updates
  • Option for Mac data recovery
  • Can work on different devices like computers, mobile phones, cameras, storage devices etc.
  • Available in different languages.
  • Simple instruction are provided to the user
  • Can be understood by any computer user
  • Quick and effortless recovery

How does it work?

The EaseUS recovery software is loaded with many features that guide the user to follow some simple instructions that at the end restores deleted data.  The steps include the download, install and launch of the software in the device. The user has to mention the type of file to be recovered like PDF, JPEG, videos, JPG etc. Then the target location has to be set that where the file will be restored on recovery. On mentioning the essential points the recovery takes place. The second step is to select the storage location from where the data was lost and initiate the two scans that is the quick scan and the deep scan. The second scan occurs to find the files which could be detected by the first scan. A wizard will open, from which the scanning starts. The second scan will automatically be started when the first scan is finished. The last step is the preview and actual recovery of data.

Restoring an Antique Car for Showing

Restoring an antique car is not only helping to preserve a part of history, but it can be quite satisfying. Classic car enthusiasts often attend shows across the country for a chance to get together with others who share the same passion. Others go for a chance to win a trophy or a cash prize.

Choosing the Car

Choosing a car to restore is half the fun. An antique is generally at least twenty-five years old. Some people choose a car that has meaning to them. Perhaps they owned a particular make and model many years ago. Others may desire a certain type because they always wanted to own one.

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Getting the Car Ready for a Show

Depending on the condition of the car chosen, it may take some time to restore. You will want to restore the car to its original condition, and often this means finding parts that may not be readily available. There are places that make parts that look exactly like the originals.

Once the car is ready to be put on display at a show, it will be up against many other classics from different areas of the country. The cars are typically judged using a point system. Points will be taken off for even the smallest detail that is not original.

When readying an antique car for a show, most people detail every aspect of the car, including the undercarriage. Every part must be clean and in the best shape possible. Clean and polish every part just as you would as if you were planning to show it to prospective buyers. The entire car will be judged from the interior to the engine so taking the time to do it right is important.

Transporting Your Car

Rather than driving to different areas of the country, many people choose to transport their classic cars. One example of a classic car carrier is Fast Motion Auto Transport. Choosing this method rather than driving will protect the car from the weather and keep it in the best condition for the show. In addition, it helps to keep it from being damaged by flying debris.

Restoring a classic car can be fun and challenging. Whether it is for showing, collecting, or as an investment, there are a variety of different makes and models that can be chosen. The end result is certainly rewarding.

Nativ Vita Music Player Is a $1,599 Tablet for Audiophiles

Nativ, a tech startup which was came into prominence via a crowd-funded campaign early last year, has launched its Vita music player with a large touchscreen display and starting price of whopping $1,599 (roughly Rs. 1.03 lakhs). The Nativ Vita music player, which can also be termed a tablet thanks to its 11.6-inch full-HD (1080×1920 pixels) display, comes with built-in support for several music streaming services including Apple Music, Spotify, Google Play Music, Pandora, and Tidal.

Nativ Vita comes with built-in multi-directional microphone, which allows users to use voice-commands to direct it to play music, adjust volume, or skip to next track. The music player can also be controlled via Android or iOS devices, as well as smartwatches through its dedicated app for the respective platforms. Interestingly, Vita music player comes along with an IR remote controller as well.

The Vita packs a Cortex A9 processor and features 4GB of RAM. The connectivity options on the music player include USB, Bluetooth, SPDIF, HDMI, and AES/EBU ports. The Nativ Vita also offers connectivity via Gigabit Ethernet, and Dual-band 802.11 a/b/g/n/ac Wi-Fi as well. Users can connect Nativ Vita to their TVs with Google Cast or HDMI.

Nativ Vita Music Player Is a $1,599 Tablet for AudiophilesThe audio formats supported by the device include Apple’s ALAC, FLAC, WAV, MP3, OGG, and AIFF.

Users can choose to play music through their PC or their smartphone but the Nativ Vita is also being offered with built-in storage options. The storage options go up to an impressive, but rather ridiculous, 4TB of SSD storage. HDD storage options are also available with the music player as well. Notably, the base model ships without any built-in storage.

If you choose to buy the model will 4TB of built-in storage and Walnut desk-stand, the Nativ Vita will set you back by $3,099 (roughly Rs. 2 lakhs). As you might have understood by now, this music player is not for everyone.

Alcatel A3 10 Tablet With 4G, Voice Calling Support Launched at Rs. 9,999

Alcatel on Thursday announced its all-new A3 10 tablet in India. Priced at Rs. 9,999, the new Alcatel A3 10 will be going on sale via Flipkart from today in Volcano Black colour. Alcatel says that the new tablet is targeted at delivering a “premium experience to the affordable smart device market.”

The 10.1-inch IPS display is one of the biggest highlights of the Alcatel A3 10, and it comes with a screen resolution of 1280×800 pixels. The tablet features textured back cover for better grip. The Alcatel A3 10 also supports 4G LTE connectivity as well as voice calling. The tablet also sports dual speakers for better multimedia experience.

The Alcatel A3 10 is powered by a 1.1 GHz quad-core processor coupled with 2GB of RAM. It packs 16GB of inbuilt storage, and supports external storage via microSD card (up to 128GB). The Android 7.0 Nougat-based Alcatel A3 10 sports a 5-megapixel rear camera and a 2-megapixel front-facing camera. It measures 260x155x8.95mm and weighs 465 grams. The tablet packs 4600mAh battery, and supports USB-OTG.

Alcatel A3 10 Tablet With 4G, Voice Calling Support Launched at Rs. 9,999Commenting on the launch of the Alcatel A3 10, Praveen Valecha, Regional Director, Alcatel India said, “The new A3 10 was designed to provide our users with a complete immersive experience. The tablet comes with an array of features that are unprecedented at this price and shall change the shape of this segment entirely.”

Bipul Kumar, Category Head, Flipkart said on the launch,”We have had fruitful association with Alcatel in the past, with their innovative products and our wide reach making it an ideal partnership. I believe the new A3 10 is a fantastic offering for our consumers.”

iPad Pro 2017 Models Outperform New MacBook Pro Models in Some Benchmarks

Apple’s new iPad Pro models are as capable as the refreshed MacBook Pro models, matching, and even surpassing the laptops in certain benchmarks. Bare Feats, a benchmarking blog, posted some CPU and GPU test results that pitted the 2017 MacBook Pro models against the new iPad Pro 12.9 inch and 10.5-inch models.

The devices were tested with a series of benchmark tests like GeekBench and GFXBench giving an idea about the CPU and GPU performance of the new iPad Pro and MacBook Pro models. The tests also included older 2016 MacBook Pro and iPad Pro models to get a better idea about the improvements that the new hardware brings to the hotel.

In terms of GPU performance, the new iPad Pro models outperform the MacBook Pro (2016 and 2017) models in Geekbench 4 Compute Metal test. The test results showed the 10.5-inch iPad Pro model scoring 27,814, and was closely followed by 12.9-inch iPad Pro which scored 27,597. MacBook Pro 2016 and 2017 models came third and fourth with a score of 27,631 and 26,353 respectively.

iPad Pro 2017 Models Outperform New MacBook Pro Models in Some BenchmarksIn the single-core GeekBench 4 tests, the all-new MacBook Pro 13-inch was seen scoring 4,650, which outperformed the new iPad Pro models which scored around 4,000 mark. Though, the test also saw that the 12.9-inch and 10.5-inch iPad Pro models scores were on par with the older MacBook Pro models.

In the multi-core CPU tests, the 2017 MacBook Pro models yet again outperformed all the iPad Pro models with a stunning score of 10,261. The new iPad Pro models, however, beat the 2016 MacBook Pro models, which can be seen as a big improvement for the tablets.

The benchmark scores may indicate that the new iPad Pro models can match CPU and GPU performance of MacBook Pro though we want to stress that these scores aren’t indicative of real-world usage usage.

To recall, Apple refreshed the 12.9-inch iPad Pro model at the WWDC 2017, and also launched the new 10.5-inch iPad Pro. The company also refreshed the entire MacBook lineup, including a new 13-Inch MacBook Pro configuration.

Samsung Galaxy Tab S3 India Launch Expected Today

Samsung Galaxy Tab S3 is anticipated to be launched in India on Tuesday. Samsung is holding an event in Bengaluru on Tuesday, where it is expected to detail the Samsung Galaxy Tab S3 price and availability.

The invite to the Samsung event features the tagline ‘Work, Play, My Way’, with a slight outline of a device shown in the image showing the Home Button as well. To recall, the Samsung Galaxy Tab S3 was first launched at MWC 2017 in February this year.

Samsung Galaxy Tab S3 India Launch Expected TodayThe Samsung Galaxy Tab S3 comes with the S Pen stylus in the box, and support for Pogo Keyboard Covers. The Galaxy Tab S3 runs on Android 7.0 Nougat, and the tablet sports a 9.7-inch QXGA (2048×1536 pixels) Super AMOLED display, and is powered by a Qualcomm Snapdragon 820 SoC (2 cores at 2.15GHz and 2 cores at 1.6GHz) coupled with 4GB of RAM. As for the camera, the tablet sports a 13-megapixel rear camera with flash and 4K video recording, and a 5-megapixel front camera. It comes with 32GB of inbuilt storage that’s expandable via microSD card (up to 256GB).

At MWC, the tablet was launched in Wi-Fi only and LTE models, while other connectivity options include Wi-Fi 802.11ac with 2×2 MIMO, Bluetooth v4.2, GPS, and USB 3.1 Type-C port. The Samsung Galaxy Tab S3 measures in at 237.3x169x6mm and weighs 429 grams on the Wi-Fi only version, and 434 grams for the LTE variant. Sensors on board include accelerometer, fingerprint sensor, gyroscope, geometric sensor, and RGB sensor.

Google Play Protect Now Reportedly Rolling Out to Android Devices

At Google I/O 2017 earlier this year, the search giant announced its Google Play Protect feature that essentially notifies users when a particular app starts behaving abnormally or is considered unsafe. Google has now reportedly started rolling out this feature to Android devices running Google Mobile Services 11 or later.

Engadget has been told by the California-based company that the Google Play Protect feature has started rolling out and allows users to see that their apps have been scanned to ensure that they are safe. You will be able to see this feature inside the Google section of the security settings. While the feature will itself notify you about the unsafe apps, you can at least check for its availability by heading to this section.

Google Play Protect Now Reportedly Rolling Out to Android DevicesHow to check if you’ve received Google Play Protect? It should be listed under Settings -> Google on you Android device.

However, the report adds that the Play Protect card in the Play Store app will take longer to show up for users as it started rolling out a little later. Notably, the Google Play Protect feature automatically scans the apps in the background and but users can also manually ask the feature to start looking for abnormal app behaviour.

Considering that Android has long been plagued with security holes that have allowed malware to even get remote access to the devices, among other things, it is definitely a welcome move that Google has now taken matters in its own hands. This new security feature will inform users about the unsafe apps and will prevent them from installing malicious applications that can potentially compromise their security.

Jio Effect: Aircel’s Rs. 333 Pack Offers 30GB Data for 30 Days With No Daily Limits

Last Week, Reliance Jio announced its new data plans and as the trend follows in Indian Telecom market, other players have now come into action. Aircel on Monday announced its new Rs. 333 pack called RC 333 data plan, which has been described by the company as its ‘best ever’. The Aircel Rs. 333 pack provides users with 30GB of 3G data for a period of 30 days with no daily usage limits. Notably, this offer has only been announced for Karnataka region by the company.

All Aircel customers with 2G, 3G or 4G handsets can avail this offer, but will be limited to 3G speeds. Users can either opt to recharge with the new plan via e-recharge or by dialling USSD – 121333#. To recall, Aircel announced a new prepaid pack last week, priced at Rs. 348, which gives users 1GB of data and unlimited calls for 84 days as well, totalling 84GB data for the period.

Kanwarbir Singh, Circle Business Head of Karnataka region at Aircel, was quoted as saying in the release, “With an overall upsurge in the smartphone users in India, our newly introduced data recharge RC 333 will provide the consumers to have an uninterrupted access to the internet with best value for money products and enjoy the unexplored world of videos, music, movies and entertainment. RC 333 is by far the best value proposition in the market as the offer is open for all customers with all types of handsets be it 2G, 3G or 4G.”

Jio Effect: Aircel's Rs. 333 Pack Offers 30GB Data for 30 Days With No Daily LimitsIn comparison, Reliance Jio last week announced a number of new data plans as its Summer Surprise Offer and Dhan Dhanadan Offer plans are expiring. The Mukesh Ambani-led company is now offering84GB at Rs. 399, with a daily cap at 1GB. With the Rs. 309 and Rs. 509 Jio plans, the company is offering 1GB and 2GB of data per day respectively. The validity of the plans has also been extended from 28 days to 56 days.

While these plans come with daily data caps and are not comparable to the new Aircel plan, there’s also a new Rs. 349 Jio plan which gives you 20GB of data for 56 days, with no daily usage caps.

Separately, Jio’s Rs. 999 and Rs. 1,999 plans now come with a validity of 90 days (90GB) and 120 days (155GB), instead of 60 days (60GB) and 90 days (125GB) earlier, respectively. The Rs. 4,999 and Rs. 9,999 plans with 180-day (350GB) and 360-day (750GB) validities have also been upgraded to provide 210-day (380GB) and 390-day (780GB) validity periods.